At the center of the new corporate design of the Dresden University of Fine Arts are the three circles with the abbreviation Hf BK DD, which through their distribution across the format create spaces that encourage a wide variety of creative uses and thus symbolize the university.
This allows for a very high degree of flexibility in the implementation in order to meet the current and future requirements of the different areas of the university and to create a long-lasting appearance.
Together with the Dresden-based label Uncanny Valley and 3D artist Max Stühlen, we developed and implemented the design and campaign concept for the remix album "Remade by Desire" by the band ÄTNA.
In addition to the analog record, a website with its own music player interface was created, in which the songs are played with 3D clips. The various artists' involvement with ÄTNA's visual world transports the album into a visual cosmos all of its own. On this basis, we were also able to implement a consistent social media campaign for the release.
This year, the Komplexlabor Digitale Kultur at Merseburg University of Applied Sciences organized the first Digital Culture Camp with the theme "Digital is better?!". In exchange with the members of the Komplexlabor we developed the branding.
In addition to classic print products such as program booklet, flyer and poster, it was important to us to transfer the link between digital and analog reality into the graphics of the event. We solved this by creating an augmented reality filter that brings the design to life.
With the Mülheim Think Tanks, the Kulturbunker Köln-Mülheim has created an open forum for the future-oriented development of the district. Through participatory processes, they would like to develop new ideas together with all residents for a district in which everyone enjoys living.
In cooperation with the illustrator Eva Feuchter, we designed and implemented the visual campaign of the project.